SalamPay Case: Comprehensive branding promotion with Khabib Nurmagomedov's Ambassadorship

Client: SalamPay is an international money transfer system.
Agency: Muna Media
Period: 2022
Market: Uzbekistan, financial services

SalamPay

The SalamPay transfer service is designed for people who are in Russia and want to send an instant money transfer to people living in Uzbekistan, Tajikistan, Kyrgyzstan or Azerbaijan.

Key tasks

The launch of a new product, a money transfer service and a bank for migrants from Central Asia and Azerbaijan to the Russian Federation.

Muna Media's Strategic Approach

Salam Pay Ambassadors —
Khabib Nurmagomedov and his Eagles MMA team

Khabib Nurmagomedov was chosen as the ambassador of the Salam Pay payment system, as he is a global sports star, the idol of millions of people around the world and embodies honesty, strength and reliability, exactly those qualities that the company strives to convey to its audience, building trust in the money transfer service.;
The Eagles MMA team was chosen by the ambassadors of the SalamPay payment system, as it unites strong, disciplined and motivated athletes who inspire millions of young people by their example.;
Placing exclusive content with the ambassador at all points of the brand's presence to maximize brand awareness;

Development of branded merchandise

Creating a unique design concept that combines the sporting aesthetics of the champion with the fintech branding of SalamPay;
Selection of high-quality fabrics and materials to create premium sports style merchandise;