Unistream Case Study: An Omnichannel Strategy for Promoting Financial Services in Uzbekistan

Client: Unistream – an international money transfer service.
Agency: Muna Media
Period: 2022
Market: Uzbekistan, financial services

Unistream

Unistream - an international money transfer system with over 20 years of experience in the global financial services market. The company serves customers in more than 100 countries worldwide, providing fast and reliable solutions for cross-border money transfers with no fees charged to the recipient.

Цели и задачи
Решение
Что мы сделали
Таргетированная реклама
Видео-продакшн
Наружная реклама
Influence-маркетинг

The
challenge

Unistream, one of the leading players in the international money transfer market, faced the need to strengthen its presence in the strategically important Central Asian market. Given the intense competition from local and international operators, it was necessary to develop a comprehensive marketing strategy to strengthen the brand’s position.

main buissness goalmhn

Increase brand awareness of Unistream among target segments
Build trust in the international money transfer system
Demonstrate the service’s accessibility and convenience
Expand the customer base in Uzbekistan
Convert brand awareness into active service users

Muna Media's Strategic Approach

A large-scale OOH (Out-of-Home) campaign

Placement of advertising banners at Tashkent North Railway Station—a key transportation hub for migrants and travelers;
Placement of advertising videos on LED screens in Tashkent with the highest traffic of the target audience;