Urussa case: Effective brand placement on LED screens

Client: Urussa is a brand that produces high-quality poultry meat and sunflower oil.
Agency: Muna Media
Period: 2023
Market: Uzbekistan, FMCG

Urussa

Urussa is a brand of the Russian group of agricultural enterprises "Resource", specializing in high-quality products, including poultry meat and sunflower oil.

Business Challenge

Urussa, a producer of sunflower oil and poultry meat, is faced with the need to strengthen its presence at points of sale in the highly competitive market of fat and oil products in Uzbekistan.

Key business objectives

Increase awareness of the Urussa brand among food buyers in Tashkent;
To form a brand preference among buyers of fat and oil products;
Create a competitive advantage through an active presence at the points of purchase;

Muna Media's Strategic Approach

Placement on LED screens

The advertisement was placed on 10 LED screens at high-traffic points, which ensured maximum audience reach and increased contact with potential buyers.