Yadea case: Effective brand placement on LED screens

Client: Yadea is a Chinese manufacturer of electric two-wheeled vehicles, including electric scooters, electric bicycles and electric motorcycles.
Agency: Muna Media
Period: 2025
Market: Uzbekistan, electric transport

Yadea

Yadea is a Chinese manufacturer of electric two-wheeled vehicles, including electric scooters, electric bicycles and electric motorcycles. Founded in 2001, the company is one of the world leaders in this industry, offering modern and eco-friendly solutions for personal travel, as well as batteries and chargers.

Цели и задачи
Решение
Что мы сделали
Таргетированная реклама
Видео-продакшн
Наружная реклама
Influence-маркетинг

Business Challenge

The company's task was to quickly establish itself in a new market and strengthen brand awareness in major cities of the country. For a successful launch, it was important to attract the attention of the audience to the store opening and build trust in the brand through a large-scale presence in the regions.

Key business objectives

Regional presence - to cover key cities (Kokand and Samarkand) to promote the brand throughout the republic;
Brand Awareness - to ensure Yadea's visual presence in high-traffic locations and increase awareness among a wide audience;
Support for the opening of a flagship store is to create an information background around the launch and stimulate interest in visiting a new store.;