Ebidoeby's case: A two-channel strategy for an international sushi and roll delivery network in Uzbekistan.

Client: Ebidoebi is an international sushi and roll delivery network.
Agency: Muna Media
Period: 2025
Market: Uzbekistan, HoReCa, food delivery

Yobidoyobi

Yobidoyobi is a sushi and roll delivery franchise founded in Krasnoyarsk in 2016, which gained popularity due to its scandalous name, which is a transliteration of the Japanese phrase "Day of the week is Saturday."

Цели и задачи
Решение
Что мы сделали
Таргетированная реклама
Видео-продакшн
Наружная реклама
Influence-маркетинг

Business Challenge

Successfully present the Ebido brand to the Uzbek audience, increase awareness and create a positive perception of the brand among potential consumers.

Key business objectives

Increase brand awareness among the target audience in Uzbekistan;
Competition with local and international brands;

Muna Media's Strategic Approach

Placement on the prismatron

We placed an advertisement on a prismatron next to the Yobidoyobi establishment in order to attract the attention of visitors and provide the brand with high coverage in a place with a constant stream of target audience.

Telegram marketing with a focus on a wide audience

We have posted an advertising post on the Digest Telegram channel in order to convey the message to a wide audience and reach users who regularly receive information in a convenient compilation format.